Pitch Perfect: creating a concise and compelling elevator pitch

Explaining your research to non-experts is an essential skill for engaging any audience with your science. Frank Nuijens will teach you how to: 

• Sift through the mountain of information you hold in your head and identify the essential nuggets for a specific audience 
• Transform 'dry' facts into a story  
• Make a lasting impression on your audience when they can only spare a minute of their time to listen to you

Upon completing this workshop:

• you can create a good elevator pitch using the Message Box
• you know how to tell a story with the ABT method
• you will be familiar with tools that help you popularize science                    

Preparation: During this workshop, you will work on your own pitch. Therefore, think in advance of a topic that you want to practice with. Ideally, it should be your research subject.